Different marketing techniques work for different businesses but a number of basic principles hold true for all businesses. Now read the 4th key principle that will allow you to market your business successfully.
4. Sales letters/emails really do work
If you have been deterred by lengthy pages of text and thought you?d never use them for your business, think again. They aren?t right for every occasion, but used selectively can get better results than you?d think.
The aim of these long form sales pages is to help the buyer overcome a number of psychological barriers. The more expensive and complex the product the more barriers there are to overcome, hence the long sales page. It can take up quite a bit of space trying to demonstrate the benefits of your product!