Experience and Skills

Antonia Chitty is an award winning entrepreneur and author of books on business, parenting, health and disability. She has worked in the public and voluntary sector for organisations including national charities, the Consumers’ Association and the British Medical Association. Prior to that she has worked as an optometrist in the NHS and in the private sector.

Antonia has the following skills:


  • Social media and online communication and marketing
  • Campaigning and raising awareness in a variety of arenas
  • Developing strategic promotion plans
  • Writing promotional literature
  • Influencing opinion formers using lobbying, strategic alliances and the media
  • Presenting to groups of professionals and policy makers
  • Liaising with health professionals and subject specialists


  • Writing articles for consumer and trade press
  • Writing informative and easy to read non fiction books
  • Working within magazine production processes, to complete projects to deadline
  • Assessing published research to produce clear accurate information for the public
  • Monitoring trends in health services, health products and NHS policy
  • Producing short news pieces on new products and current issues
  • Writing briefings on health issues


  • Managing research projects and project teams
  • Using a range of research methods including large-scale surveys, focus groups and semi-structured interviews, expert assessments and user trials
  • Planning, researching and writing policy reports and public information leaflets

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