Different marketing techniques work for different businesses but a number of basic principles hold true for all businesses. Now read the final in the 5 principles that will help you market successfully.
5. There are hundreds of ways to market and more than one will be right for your business
If you feel that marketing hasn?t worked for you in the past, you just haven?t found the right way to reach your particular customer group. Keep trying out new marketing ideas. Ideally, test a new idea on a group of at least 100 potential customers. Or, try one promotional angle on half your contacts and a different angle on the other half. Make sure you have a way to find out how many of them get in touch with you and how many actually buy, by offering a promotional code for example.
Once you’ve found techniques that work for your business try and make tiny adjustments in an effort to improve on your success rate. For example if you put up a sales page you may expect to convert 1-3% of prospects into buyers. Tiny changes to that sales page may make a 1% difference, which doesn’t sound a lot until you consider that’s an increase of 1% over the lifetime of that product. Small gains like this can make big differences to your bottom line.