Different marketing techniques work for different businesses but a number of basic principles hold true for all businesses. Read about the second key principle that you MUST understand to market your business successfully.
2. Warm or cold
People who haven’t heard about your business yet are cold contacts?, those who have signed up for your newsletter, sent an enquiry, or even purchased from you are warm? It is much easier to get warm contacts to buy again than it is to get cold contacts to buy at all, so make sure you nurture your current contacts and customers.
A newsletter is essential for staying in touch. Don’t feel it has to be long and complex: a short e-blast with a special offer on a regular basis is more effective than a detailed newsletter once in a blue moon.
Want to find out more about successful marketing, why not have a look atA Guide to Promoting Your Business: The Ultimate Workbook for Business Owners