Category Archives: copywriting

Sunday Night Round Up

We’ve been enjoying a fabulous weekend with beautiful weather. It is Dh and my 12th wedding anniversary too so we had a lovely lunch out with the kids – all good.
Now, I’m just catching up with a little work, planning for the week ahead and trying to work a little in advance to make some time for networking events for Business Mum Week and The Mumpreneur Conference which I’ll be attending in Birmingham on the 3rd of October. I’m mildly terrified about the conference purely because I’ll be driving up on my own (well, with Kit too) and I hate long drives … since we were driven into about 10 years ago. The drive will take around 5 hours.

Anyway, apart from that, this week I’m writing about gifts and traditions for one of the blogs I work on, plus personal finance and money saving for another. I’ve done a good update for Family Friendly Working which should see me past the conference – I schedule features well in advance and have mumpreneurs booked in for the profile slots right up until the end of October.

I’ve done the first chapter for the book on Down’s Syndrome. It is not totally complete and I suspect I’ll need to revise it as I work on the following chapters but it is good to make a start. I aim to do two chapters next month and two in November which shouldn’t be too much pressure.

Writing that up all feels quite under control. The things I can’t control are the volume of sales for the Mumpreneur Guide. The special offer ends on Wednesday, and if there is another big sales day this could push aside all my plans for a week of writing.

I’m also due to do some work on the business. I’m meeting a business adviser next Wednesday, need to do the end of month invoices and have a couple of stray invoices to chase up plus missing parcels to claim from the post office. Such excitement! Let’s hope the weather stays good so I can get all this done in the sun.

Make your copy smarter

I read a great post over at Daily Writing Tips on ‘Five Words You Can Cut’. Check out the post. You will soon realise that you can slash and erase ‘perhaps’, ‘that’, ‘quite’, ‘just’ and ‘really’ from your copy while retaining the meaning AND making your text easier to read. I’d like to add ‘very’ to the list: how much more does calling your products ‘very’ good tell your customers? Aim for short snappy text to keep readers interested all the way through your promotional literature.