Category Archives: marketing

Book Review: The Marketing Toolkit by Jeff Della Mura

Do you understand what marketing really is all about? Do you think you could be marketing your business better – but are unsure what to do? The Marketing Toolkit could be what you need.

I’m very impressed by Jeff Della Mura’s new book, The Marketing Toolkit. Ideal if you don’t have a marketing background, it is written in small bite sized chunks. You can learn about 50 different marketing ideas that are directly applicable to your business. I think the main danger of this book might actually be trying to read it too quickly: far better to read one short section each week, then try to put the new ideas into practice in your business.

On the cover the book is described as ‘a veritable Swiss Army knife of useful information’. It provides guidance on doing marketing yourself, as well as hiring freelancers and consultants. Della Mura does, unfortunately, report some statistics without looking at where they come from closely enough: it is unsurprising that the US Digital Printing Council survey reported that full colour mailings, customised with customers names, increase response rates. And if, say, you need to know more about website design, the 3 page section can only serve as an introduction. Overall, however, this is a great way to learn more about marketing your business, especially as The Marketing Toolkit is currently only £5.99 on Amazon. Add it to your business bookshelf – and remember to look at it each week, to see how you can improve your business marketing.

Autoresponse Plus: Using an Autoresponder to increase interaction

Autoresponse Plus: Using an Autoresponder to increase interaction
Autoresponseplus

I was looking for a way to increase the interactivity of www.familyfriendlyworking.co.uk when a colleague recommended Autoresponse Plus.
When designed, my website was basically a showcase for the Family Friendly Working book. Most people would visit once and use some of the links and resources, but there was no way to interact with visitors and build a relationship with them.
I found out more about the autoresponder, and saw it could meet the needs of the visitors and also help them to build trust in the information I was providing.
Women visitng the site wanted ideas for family friendly work, so I created a short e-course to run over a month giving them a range of different suggestions in each email. The Autoresponse Plus software made it easy to automate the sign up and delivery of the course. Since then, instead of knowing that people were visiting the site but nothing more, I am getting several aign ups every day. The emails are a chance to tell want-to-be business parents about my other services too: I can include links to www.prbasics.co.uk and www.acpr.co.uk. I’m working on a new site, www.themumpreneurguide.co.uk which will tie in to another e-course and eventually a book for those who do want to run their own business.
I’m really pleased with the results so far from the autoresponder programme. Click here to find out if it could help you too.