If you’ve found the tips on the ACPR blog about doing your own PR useful over the last few months, you’ll enjoy what’s coming up next. Every Monday, Wednesday and Friday I’ll be running ‘two minute tips’ from A Guide to Promoting Your Business to help you with your business promotion. With the addition of occasional bits of small business news inbetween the tips, I hope you’ll keep visiting the ACPR blog.
New online magazine, called Creative Boom, for the creative industries, needs news! If you are a photographer, film maker, musician, arts and crafts person or a writer get in touch with company news, new appointments, or details of completed projects you’re proud of. Please send an email including details and a Jpeg to firstname.lastname@example.org
Getting Ink is a site where journalists post case study requests. It is worth signing up for daily updates as you may be able to get some free publicity for your business. Today, a freelancer for a national parenting magazine is looking for birth stories. Follow the link to find out more here.
It can seem daunting when you are starting to learn about promoting your business. I’ve written a template to help you plan PR, marketing and advertising. On the same page, you can also find a template to help you write a press release. I hope these free tools make it easier for you to learn to promote your business, reach more customers and build sales.
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Mambino Organics are available from www.mambinoorganics.co.uk and a range of stockists.
Notes to Editors
- For media enquiries, email Antonia@acpr.co.uk or call Antonia on 07900 580668. Mambino UK, Made In Water, Made in Water Ltd c/o Key Mail UK Ltd Unit 12 Saxon Way Trading Est. Harmondsworth Middlesex UB7 0LW
Antonia Chitty struggled with post natal depression after the birth of her daughter. She thought returning to work might make her feel back in control, but she found she didn’t see enough of Daisy. After 9 months and a chat with a life coach she took the plunge and set up her own business, ACPR, helping mumpreneurs learn to promote their business. Antonia has now written a book which makes it even easier for every businessmum to get the word out about their enterprise.
A guide to Promoting Your Business is created with busy business parents in mind, and can be worked through in short sections when you have a few minutes – perfect if you are running a business round the kids. Clear explanations, examples and exercises make it easy to pick up the essentials skills to boost your business. Continue reading
Have you signed up to friendfeed yet? It is a good way of linking up all your online activities and will integrate and show up on your facebook too.You can subscribe to my friendfeed at http://friendfeed.com/antoniachitty.
Ed Dale of the 30 Day Challenge says this is the next big thing after twitter. If you haven’t yet got to grips with twitter, sign up here and link to me at http://twitter.com/antonianell
Anne Dhir runs Calin Bleu, a Scottish company selling stylish and comfortable baby slings. In this useful article she explains why online businesses need to think about local promotion.
With the internet bringing the entire world on your desk, it’s tempting to focus on big leads, national campaigns, being first on search engines… It’s a big world out there but there is one lesson I have learned over the last four years, it’s always nurture your local market.
I enjoy the challenge of promoting Calin Bleu and baby wearing in general locally, getting out there, talking to parents, sometimes you spend several hours talking to one customer for one item or for none! Other times, after one shopping appointment or dropping off leaflets in a café, I see a cluster of orders over the following months, all from the same area or even the same street. It is also a cost effective way of increasing sales. People love shopping from a local company and are happy to refer their friends and families to us.
It is an opportunity to stay closer to customers and learn a lot about our own products and how they are used. Recently I was helping her mum use her baby carrier. As I talked to her, I came up with a new way to explain how to get the wrap nice and snug for the little one, and it comes in very handy when I help a customer by phone or email.
The local market isn’t just local customers, think suppliers and partners! There is one product that we searched high and low for, internet, yellow pages, wholesaler directories to find it by chance driving through a business park. We also found our fulfilment company at a Small Business exhibition.
I always look forward to local networking events, especially women’s events. Managing your own business can be isolating, it’s nice to get out of the office and meet real people. In addition to great business contacts, I always leave re-energised. You never know who you’re going to meet and how they could help you in ways you hadn’t even contemplated. Recently, I had dinner with a group of dynamic business ladies, one of them turned out to have a background in sewing threads (our wraps have 10m of expensive thread!), another woman had recently launched a local magazine, another one gave me some tips on promoting our events and that was before we swapped seats for dessert!… I achieved more in one evening than the whole of the previous week.
I believe so strongly in nurturing your local market that I encourage our retailers to promote their local sales as well and support them in any way I can. We’re getting great response.
Get out there, its fun!
For more ideas on promoting your business locally, buy A Guide to Promoting Your Business.
Publication has been suspended on Pregnancy, Baby and You magazine. In some ways this is unsurprising. Magicalia has acquired a number of parenting magazines in the last year and inevitably would pick out the weaker ones. However Pregnancy, Baby and You had developed enormously under the editorships of Claire Roberts and then Emma Hartfield. Let’s hope suspended does only mean suspended and it will be back soon.