Different marketing techniques work for different businesses but a number of basic principles hold true for all. Over the next weeks you can read 5 key principles that you MUST understand to market your business successfully.
1. Numbers count
Do you know how many new people you will have to show your business offer to before one of them bites? You may need as many as 1000 cold contacts before you get your first sale. You can learn two things from this. Firstly, do everything you can to spread the word about your business. Use online and offline techniques and don?t rule out any marketing tool until you have tried it. Secondly, find some way of collating your contacts, either in your own database or on something like Constant Contact, Profollow or Aweber.
Collating your contacts into a database or preferably an email list will help you carry out tried, tested and successful marketing strategies