Tag Archives: marketing

Five Basics of Successful Marketing 5

targetDifferent marketing techniques work for different businesses but a number of basic principles hold true for all businesses. Now read the final in the 5 principles that will help you market successfully.

5. There are hundreds of ways to market and more than one will be right for your business

If you feel that marketing hasn?t worked for you in the past, you just haven?t found the right way to reach your particular customer group. Keep trying out new marketing ideas. Ideally, test a new idea on a group of at least 100 potential customers. Or, try one promotional angle on half your contacts and a different angle on the other half. Make sure you have a way to find out how many of them get in touch with you and how many actually buy, by offering a promotional code for example.

Once you’ve found techniques that work for your business try and make tiny adjustments in an effort to improve on your success rate. For example if you put up a sales page you may expect to convert 1-3% of prospects into buyers. Tiny changes to that sales page may make a 1% difference, which doesn’t sound a lot until you consider that’s an increase of 1% over the lifetime of that product. Small gains like this can make big differences to your bottom line.

 

Five Basics of Successful Marketing 4

writing ticklistDifferent marketing techniques work for different businesses but a number of basic principles hold true for all businesses. Now read the 4th key principle that will allow you to market your business successfully.

4. Sales letters/emails really do work

If you have been deterred by lengthy pages of text and thought you?d never use them for your business, think again. They aren?t right for every occasion, but used selectively can get better results than you?d think.

The aim of these long form sales pages is to help the buyer overcome a number of psychological barriers. The more expensive and complex the product the more barriers there are to overcome, hence the long sales page. It can take up quite a bit of space trying to demonstrate the benefits of your product!

 

Five Basics of Successful Marketing 3

iStock_000016220503MediumDifferent marketing techniques work for different businesses but a number of basic principles hold true for all businesses. Read on to find the third key principle that you need to understand to market your business successfully.

3. It’s a lot about persistence

Did you know people need up to seven opportunities to view your message before taking action? You won?t get much of a response the first time you carry out most marketing activities. Sorry, to be the bearer of bad news but it’s important to be realistic and not give up on your marketing efforts at the first sign of adversity.

If the people you are contacting have not come across your business before you are likely to need to contact them several times before getting results. Later on in the course we’ll cover the AIDA model which stands for ‘Awareness’, ‘Interest’, ‘Desire’ and ‘Action’. As consumers we don’t just buy everything we see, there are a number of psychological barriers which must be overcome before a purchase takes place. From a seller’s point of view it’s our job to help the buyer overcome these psychological barriers and this can be done via marketing.


Tip! Allow time and money for repeat marketing activities to make the most of your initial investment.

To find out more about successfully marketing your business have a look at Marketing: The Essential Guide

Five Basics of Successful Marketing 2

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Different marketing techniques work for different businesses but a number of basic principles hold true for all businesses. Read about the second key principle that you MUST understand to market your business successfully.

2. Warm or cold

People who haven’t heard about your business yet are cold contacts?, those who have signed up for your newsletter, sent an enquiry, or even purchased from you are warm? It is much easier to get warm contacts to buy again than it is to get cold contacts to buy at all, so make sure you nurture your current contacts and customers.


A newsletter is essential for staying in touch. Don’t feel it has to be long and complex: a short e-blast with a special offer on a regular basis is more effective than a detailed newsletter once in a blue moon.

Want to find out more about successful marketing, why not have a look atA Guide to Promoting Your Business: The Ultimate Workbook for Business Owners

Autoresponse Plus: Using an Autoresponder to increase interaction

Autoresponse Plus: Using an Autoresponder to increase interaction
Autoresponseplus

I was looking for a way to increase the interactivity of www.familyfriendlyworking.co.uk when a colleague recommended Autoresponse Plus.
When designed, my website was basically a showcase for the Family Friendly Working book. Most people would visit once and use some of the links and resources, but there was no way to interact with visitors and build a relationship with them.
I found out more about the autoresponder, and saw it could meet the needs of the visitors and also help them to build trust in the information I was providing.
Women visitng the site wanted ideas for family friendly work, so I created a short e-course to run over a month giving them a range of different suggestions in each email. The Autoresponse Plus software made it easy to automate the sign up and delivery of the course. Since then, instead of knowing that people were visiting the site but nothing more, I am getting several aign ups every day. The emails are a chance to tell want-to-be business parents about my other services too: I can include links to www.prbasics.co.uk and www.acpr.co.uk. I’m working on a new site, www.themumpreneurguide.co.uk which will tie in to another e-course and eventually a book for those who do want to run their own business.
I’m really pleased with the results so far from the autoresponder programme. Click here to find out if it could help you too.