There are an enormous range of activities you can carry out to promote your business online. On one level, you might take online PR simply to be sending a press release to websites which reach your target audience. If doing this, you may need to customize the content of the release to match the style of the site you are targeting. You also need to remember that while magazines work months in advance a website can publish content straight away.
However this is looking at a very limited interpretation of online PR. You can raise your business profile online through the use of social media. You might choose to:
- Participate in forums focused on your target audience
- Communicate via blogs using a system such as WordPress, Typepad or Blogger
- Communicate via micro-blogs: Twitter is the main player, but there is also Plurk, Pownce and Jaiku
- Communicate via social networks including. Bebo, Facebook, LinkedIn, MySpace etc.
- Communicate via social network aggregates like FriendFeed
- Communicate via online event networks including Upcoming.com, Meetup.com
You could also upload videos about your business to YouTube or Vimeo, make images available through Flickr, take part in social bookmarking or tagging of articles about your business through Delicious, StumbleUpon or Google Reader. I’m sure you can think of more ways to use the power of the internet to promote your business too.
Different marketing techniques work for different businesses but a number of basic principles hold true for all. Over the next weeks you can read 5 key principles that you MUST understand to market your business successfully.
1. Numbers count
Do you know how many new people you will have to show your business offer to before one of them bites? You may need as many as 1000 cold contacts before you get your first sale. You can learn two things from this. Firstly, do everything you can to spread the word about your business. Use online and offline techniques and don?t rule out any marketing tool until you have tried it. Secondly, find some way of collating your contacts, either in your own database or on something like Constant Contact, Profollow or Aweber.
Collating your contacts into a database or preferably an email list will help you carry out tried, tested and successful marketing strategies
If you want the fastest way to get to the people who can provide editorial coverage, get the <a href=”http://www.acpr.co.uk/pr-contacts-database-c-2.php”>ACPR parenting media contacts database</a>. Up-to-date, this is the same database I use every week to promote my PR clients. With contacts at national parenting magazines in the UK and Ireland, plus details of local parenting magazines, parenting websites and journalists with an interest in parenting in the national media, this database can make your PR far more effective. Just £125, you will save hours of your time: the cost is far less than buying all the magazines and laboriously ploughing through to find contacts too. Pay electronically using our secure payment provider and the database can be with you on the same day so you can start promoting your business to the right editors right away.