I read a great post over at Daily Writing Tips on ‘Five Words You Can Cut’. Check out the post. You will soon realise that you can slash and erase ‘perhaps’, ‘that’, ‘quite’, ‘just’ and ‘really’ from your copy while retaining the meaning AND making your text easier to read. I’d like to add ‘very’ to the list: how much more does calling your products ‘very’ good tell your customers? Aim for short snappy text to keep readers interested all the way through your promotional literature.